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Home : Professional Services : Circulation Subscription : AT Kearney: Print media still has a chance if it diversifies revenues sources - Wall-Street

AT Kearney: Print media still has a chance if it diversifies revenues sources - Wall-Street

By circulation subscription - Goo on November 21,2009

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AT Kearney: Print media still has a chance if it diversifies revenues sources
Wall-Street
Instead, they do circulation planning using backward-looking metrics that are often limited to the cash value of the subscription. What of magazines decided ...